Privacy Policy

This Privacy Policy explains how The Roofing Network ("we," "us," or "our") collects, uses, shares, and protects information when you visit our website, request a quote, or interact with our ads and pages on Meta platforms (Facebook and Instagram). By using our website or submitting a form, you agree to the practices described in this policy.

1. Information We Collect

We collect information in the following ways:

• Information you provide directly: When you request a free quote, contact us, or sign up for our newsletter, we collect details such as your name, phone number, email address, property address, and the service you're interested in.
• Automatically collected information: When you visit our site, we and our service providers may automatically collect information such as your IP address, browser type, device type, pages viewed, and the date/time of your visit.
• Information from advertising platforms: If you arrive at our site through a Facebook or Instagram ad, Meta may share certain information with us (such as which ad you clicked) to help us measure ad performance.

2. Cookies, Pixels & Similar Technologies

We use cookies and similar tracking technologies, including the Meta Pixel (Facebook Pixel) and Meta's Conversions API, to:

• Understand how visitors use our website
• Measure the effectiveness of our advertising campaigns on Facebook and Instagram
• Show you relevant ads for our services on Meta platforms and elsewhere, including retargeting ads to people who have visited our site
• Build "lookalike" audiences to reach people similar to our existing customers

The Meta Pixel collects information such as your browser type, pages visited, and actions taken on our site (such as submitting a quote request), and shares this information with Meta in accordance with Meta's own data policies. You can learn more about how Meta uses this data and manage your ad preferences at facebook.com/help/cookies and through the "Ad Preferences" section of your Facebook or Instagram account.

Most browsers allow you to control or disable cookies through their settings. Please note that disabling cookies may affect the functionality of our website.

3. How We Use Your Information

We use the information we collect to:

• Respond to your quote requests and inquiries
• Schedule inspections, estimates, and service appointments
• Send updates, promotions, or maintenance reminders (you can unsubscribe at any time)
• Improve our website, services, and customer experience
• Measure and improve the performance of our advertising, including campaigns run on Meta platforms
• Comply with legal obligations and protect our legal rights

4. How We Share Your Information

We do not sell your personal information. We may share information with:

• Service providers who help us operate our business, such as scheduling software, email marketing platforms, and hosting providers.
• Advertising platforms such as Meta (Facebook/Instagram), to help us measure and optimize our advertising campaigns. This may involve sharing hashed or de-identified information about website visitors and conversions.
• Local roofing crews or partners within our network, solely for the purpose of fulfilling your service request.
• Legal or regulatory authorities, where required by law or to protect our rights, property, or safety.

5. Your Choices & Rights

Depending on your location, you may have the right to access, correct, or delete the personal information we hold about you, or to opt out of certain types of data processing, including targeted advertising. To make such a request, contact us using the details below.

You can also manage how Meta uses your information for advertising by visiting your Ad Preferences on Facebook or Instagram, and you can opt out of interest-based advertising more broadly through the Digital Advertising Alliance at optout.aboutads.info.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, including to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.

7. Children's Privacy

Our website and services are intended for adults seeking home improvement services and are not directed at children under 13. We do not knowingly collect personal information from children.

8. Data Security

We use reasonable administrative, technical, and physical safeguards to help protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Third-Party Links

Our website may contain links to third-party websites, including Facebook and Instagram. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other reasons. We will post the updated policy on this page with a revised "Last updated" date.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

• The Roofing Network
• Email: privacy@theroofingnetwork.com
• Phone: [Your Phone Number]
• Address: [Your Business Address]